[Seoul=Australia Break News Reporter Yoon Bo-mi]
On the 30th, Carrot, a diamond simulation specialty brand, announced that it was officially launched.
Carrot, which aims for daily jewelry with a simple yet sensuous design, is a new designer brand created by a collaboration between simulant experts and fashion designers.
The motif is the luxurious and romantic mood of Monaco, the rich Mediterranean town. Carrot's vision is to create a'diamond for every day' brand.
The aim is to introduce to Korea the “simultaneous jewelry” culture that has established itself through the spread of party and leisure culture in the US and Europe.
A diamond simulant is an artificial diamond. It has been a long time since diamond simulators have been common in Europe with a long history of jewelry, and in New York, Singapore, and Hong Kong where party culture is common.
In nearby Hong Kong, Singapore, and Japan, high-quality diamond simulation brands such as Gordon Max, Carat London, and Orro are already lined up with luxury diamond brands. You can find a lot of alternative stone brands everywhere.
The theme of'your shining day and night' is Carrot's look book this season. Carrot's jewelry is evaluated by the industry that its strength is its self-developed stone that shines anytime, anywhere.
Carrot explained, "The self-developed RealCarat stone is a diamond replacement stone that utilizes high hardness CZ (cubic zirconia), which is close to the hardness of diamond," and explained that it is a high quality that is difficult to distinguish between diamonds and the naked eye. .
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